Build

The "Build" logo, created for the Healthcare & Benefits Department at Lacher, embodies the company's commitment to working closely with clients to customize healthcare solutions from the ground up. Designed for use in prospect meetings, this logo speaks to the personalized, collaborative approach Lacher offers—setting them apart from other brokers.

 

I used Lacher's bright color palette and incorporated soft, rounded shapes to convey warmth and modernity. The step-like structure within the logo further emphasizes the "From the Ground Up" slogan, visually representing the idea of building a tailored healthcare plan step by step for each client.