Osu, Accra Rebrand

Created with Adobe Illustrator

Osu, a dynamic and youthful neighborhood in Accra, Ghana, is rapidly growing and attracting millennials and travelers seeking new experiences. The goal was to create a visual identity that captures the unique essence of this vibrant urban center. Inspired by Osu’s coastal location and lively atmosphere, the design features a color palette of soft pastels, evoking a sense of playfulness and warmth.

The logo and advertising elements reflect the city’s modern, accessible vibe, positioning Osu as a must-visit destination for adventure-seeking travelers, with a focus on its energy, beauty, and cultural richness.