Johnson & Johnson Rebrand

Created with Adobe Illustrator

Johnson & Johnson, a brand with over 130 years of legacy in quality and innovation, has consistently thrived. However, I saw an opportunity to refresh its visual identity to better reflect its modern, forward-thinking approach. Focusing on themes like innovation, trust, and safety, I redesigned the logo, crafted a new tagline, and updated the color palette and typography to align with the brand’s evolving values and future direction.